Lady Gaga recently became the latest artist to launch her own makeup brand. Following in the footsteps of Rhianna and Katy Perry, she created “Haus Laboratories,” a makeup brand to inspire confidence and inner beauty.
In an interview with Allure, the glamorous singer has revealed the inspiration behind launching her brand. At the heart of “Haus” is a profound passion for makeup and the power that it can bring the individual.
The star explained how there have been times on tour when she has found herself exhausted and “dizzy” from the touring mania. She admitted that it was not coffee that helped her through but rather her makeup artist.
“Sarah [Tanno, Lady Gaga’s makeup artist] would pick me up off the floor, sit me in a chair, dry my tears, and say, ‘I’m going to put on your face now,’” she explained. “Sarah would do my makeup, Freddie [Aspiras] would do my hair, and they would hold me and say, ‘Look at yourself. There’s Lady Gaga. You can do this. Now go do it.’ And I would go out there, and the second that spotlight hits me, bam, I’m in the zone.
“But I can’t do that without them. That is the power of glam for me. Not everybody has a Sarah, but I’m very lucky that I do. And I want this line to be for the person at home who needs that pick-me-up.”
If you’re a person who needs that pick-me-up, you can shop Haus Laboratories here.
