Twitter, Facebook, Instagram, all of these social media platforms are made possible by marketing and as our society becomes more high-tech there is more of a need for individuals with marketing degrees. With a marketing degree, you’ll be super valuable to companies that want to increase their social media presence and their brand loyalty.
The things you’ll be studying include business, commerce, marketing theory, networking, and marketing strategies and methods. Your career options will open up greatly with this degree and jobs in a ton of different industries including real estate, health care, education, professional sports, entertainment, and public policy.
In the marketing field, you can get a job with just a bachelor’s degree, which in most fields this isn’t possible. By earning just a bachelor’s degree in marketing, the increase in pay from not having a degree just for entry-level jobs goes from almost $34,000 without a degree to almost $45,000 after a bachelor’s degree. These numbers jump drastically when you work in the field for over 10 years with the pay going from $47,000 to $85,000 after a bachelor’s degree. If this sounds interesting to you, continue reading to learn all about the different types of marketing and how to earn a marketing degree.
The Rise In Digital Marketing
With the rise in technology, the need for digital marketers has increased. So what exactly is digital marketing? To answer this, we have to compare it to traditional marketing which uses things such as business cards, print ads in newspapers and magazines, posters, and billboards. Digital marketing refers to using platforms such as social media, websites, YouTube videos, and banner ads. The way it works is that businesses put content out for individuals to click on and that’s how they make a profit.
How to Earn a Degree in Marketing
Now that we’ve given you a general review of why earning a marketing degree is important, here’s how to actually go about earning your degree. First, you’ll have to decide if you want to learn on-campus or online. With online courses, you’ll have more flexibility and you can still work while completing your degree.
With a bachelor’s in marketing, you’ll learn about the relationship between organizations and their customers and the biggest trends in the marketing industry. The classes will be about the principles of marketing, the business landscape, and communicating in business. While the courses differ based on the programs, your courses usually include managerial communications, macroeconomics, principles of marketing, principles of management, principles of finance, principles of international businesses, business to business marketing, marketing research, and consumer behavior.
Earning a Marketing Degree Online
As we mentioned before, online programs will give you more flexibility with the time it takes to complete the degree and you’ll get the benefits of distance learning. While it usually takes four years to complete a bachelor’s on-campus, there are options to complete accelerated programs online or you can take your time and study part-time. In general, online programs are designed to take two years to finish.
In regards to the accelerated programs, it can take as little as one year to complete the degree, which means that you’ll have the advantage of looking for jobs sooner than those who take four years to complete their degree. This may seem ideal in theory, but you’ll have to finish a whole semester’s work in a matter of a few weeks and the workload is really intense.
