Victoria Beckham is launching her own beauty brand.
“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,” Victoria Beckham said in a statement.
To create the new line, Victoria has teamed up with Sarah Creal. Sarah last worked as the head of Estee Lauder global makeup development and has worked with Beckham in the past.
“Victoria has an innate love of beauty that started when she was very young, and has continued unabated,” Creal said. “This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.”
Victoria’s vision is to create a beauty band which is tailored for the individual. She plans to maintain a direct dialogue with her buyers so that she can create beauty products which meet women’s needs.
“Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas,” she said. “It’s important for me to know what they want.”
More details on the new beauty brand will be shared when they are announced.
