Rihanna Launches Her Own Hair Care Brand Fenty Hair

Rihanna at the Global Lingerie Brand : Savage X Fenty launch in 2018
Rihanna at the Global Lingerie Brand : Savage X Fenty launch in 2018. Photo by Madison McGaw/BFA/REX/Shutterstock (9668183z)

Rihanna has come a long way since first introducing Fenty Beauty, and she launched several successful brands under this umbrella. Fenty Hair is the latest to join the pack, and it will offer a wide range of products that have the power to strengthen and repair your hair.

In an official statement announcing Fenty Hair, Rihanna reflected on her own haircare journey. She said that switching up her hair means a lot to her, and that’s why she tried every possible texture, color, and length. After years of experimenting, she decided to launch her own flexible line of hair products that fit pretty much everyone.

In another promo clip, Rihanna said that everyone can find a go-to product in this lineup, from curly hair people who love protective styles to those with short or wavy hair. The brand’s signature product Replenicore-5 perfectly captures its philosophy, and it’s been clinically tested to repair, strengthen, hydrate, smooth, and protect at every step.

Another thing that Rihanna and her team paid extra attention to is the scent, and they went the extra mile to get the fragrance right. She revealed that the first drop features notes of amber, lemon, sparkling yuzu, florals, and coconut.

Fenty Hair will officially launch on June 13, and it will be available through Fenty Beauty’s official website.

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