Meet Baby Chanco, Pantene’s Newest and Cutest Brand Ambassador

Image via babychanco/Instagram

Pantene’s newest ambassador still wears diapers… because she is only one year old.

Baby Chanco was hired to appear in a Pantene advert after being discovered on Instagram. At just seven months old, Chanco had a luscious main of hair which obviously won over thousands of adoring Instagram users in a heartbeat.

It’s not just impressive how much hair she has at such a young age, it’s amazing how thick and gorgeous her locks are. Cancho also has a lovely personality which caught the attention of the hair care company.

Yoshiaki Okura, the Associate Brand Director of P&G Japan Hair Care, told People: “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support.

“We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward. And we also support her mother’s positiveness to post wonderful moments with Chanco.”

Is Chanco the cutest brand ambassador Pantene have ever had? We think yes.

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Amanda C
Amanda studied cinema before she decided to go to the other side and start writing about movies, TV shows, and celebrity culture. On her free time, she loves to travel and New York is her favorite city in the world.