The “30 Wears Challenge” invites shoppers to ask themselves one important question before they shop: “Will I wear this 30 times?”
The campaign was started by Liva Firth in a bid to encourage people to keep sustainability in mind when they shop. One way to do this is to be honest about whether the item is going to be a piece you get a lot of use out of or whether it is likely to end up in a landfill before the season is up.
If you want to take a stand against fast fashion and take on the #30wears challenge, here are some tips for figuring out just how many wears you will get out of new clothing.
Does It Fit Properly?
Too often we buy ill-fitting pieces in a sale hoping that we will eventually get round to modifying. If you are doubtful that a piece of clothing is actually going to fit properly and feel comfortable, don’t invest in it.
Is It Versatile?
It can be fun to buy a dress for one event but if you are serious about sustainable fashion, you may want to consider whether pieces can be worn again in a variety of contexts. A little black dress, for example, can be paired with multiple styles.
Will It Last?
Finally, you must consider whether the product will actually last for 30 wears. Poorly made products may be cheaper but they are less sustainable. It may be worth investing in a slightly higher quality garment if it means you can wear it over and over.